Year
2023
Client
Lee Clinton
Category
Branding
Product Duration
3 - 4 Weeks
Over time, the brand faced the challenge of staying updated and modern, keeping up with ever-evolving trends without losing the essence and authenticity that endeared it to pet lovers.
The logo sketch ideation phase is a crucial step in the process of designing a unique and effective logo for a brand or organization. During this phase, designers brainstorm and sketch out a variety of visual concepts and ideas to represent the essence, values, and identity of the business or entity. This creative process is essential for generating a range of design options before moving on to more refined and polished logo designs.
To address this challenge, we chose to create a memorable color palette consisting of vibrant shades that capture the core of the brand. Additionally, we developed a modular typography that evokes the mischievous nature of cats, adding a touch of fun to the visual identity. We also introduced exclusive illustration assets that incorporate captivating visual elements, strengthening the brand's identity.
By fusing natural elements, earthy tones, and traditional aesthetics with contemporary layouts, this portfolio aims to bridge the gap between nature and digital creativity. It serves as a platform for showcasing personal projects, highlighting a connection to the roots and the unique experiences that inspire each piece of work.
