Year
2023
Client
Christian Clay
Category
Branding
Product Duration
5-6 Weeks
In the heart of a bustling European city, where cobblestone streets wind through historic neighborhoods, the concept of Vélo was born. The founders, a group of visionary engineers and eco-conscious enthusiasts, sought to address the growing challenges of urban mobility while embracing the rich heritage of cycling culture. The journey began in a small workshop where traditional bicycles were meticulously crafted by skilled artisans. Recognizing the need for sustainable alternatives in an evolving world, the team at Vélo set out to combine the timeless elegance of cycling with the latest advancements in electric propulsion.
(001) Collaborate with experts to assess the environmental impact of our bicycles, materials, and manufacturing processes.
(002) Develop eco-friendly packaging solutions that reduce waste and minimize our carbon footprint.
(003) Develop a plan to make our brand carbon-neutral, setting targets and a timeline for achieving this goal.
At the core of "VÉLO" is a dedication to crafting visuals that transcend mere sight to evoke genuine emotion. Each photograph serves as an invitation, beckoning viewers to immerse themselves in the moment, the adventure, and the aspiration.
Our ultimate aim is to establish a steadfast sense of trust with our clients. We strive to ensure that they experience not just confidence but an assurance that their vision will materialize, transcending the confines of still photography to encompass a diverse array Of creative possibilities.
Vélo was born from a shared passion for horology and a desire to create watches that resonate with those who understand the value of time. Founded by a group of seasoned watchmakers and designers, our journey began with a simple yet profound idea: to offer luxury timepieces that capture the essence of the moment while showcasing impeccable artistry.
The Vélo brand was born from a desire to merge the classic aesthetics of French design with the precision and performance of modern bicycle engineering. Every detail, from the sleek lines of the frames to the hand-stitched leather saddles, was meticulously designed to echo the timeless beauty of the City of Light.
